Hi, I'm Natalie!

I'm currently a product designer at Industry Dive in Washington, DC. I am passionate about the intersection of code and design and developing intuitive interfaces.

Outside of work, I am coaching Ultimate Frisbee and promoting the growth of youth female participation in the sport.

Design in beta testing

How to make sure design isn't overlooked in beta testing.

UX | November 14, 2019

My takeaways from Clarity 2019

Lessons from the design systems conference.

Conference | September 1, 2019

Introducing Snorkel, the Dive Design System

How our team built a design system from scratch.

Design System | June 13, 2019

Improving Visual Navigation

My four quick tips for improving a user’s navigation experience.

UI | May 15, 2019

Redesigning the Industry Dive homepage

From concepts to front-end implementation, how we redesigned our homepage.

Product | February 5, 2019

Questions to ask when defining the UX of an internal tool

Asking specific questions when defining a new product can help you narrow down requirements and establish clear user flows.

UX | December 7, 2018

Designing "Total Reboot"

How I led the design of a narrative game for our readers.

UX | November 12, 2018

Converting Industry Dive's support page to CSS Grid

How I used CSS Grid to implement a modular design on the support page.

Front-end | October 8, 2018

Improving the UX of Industry Dive's advertising page

Re-evaluating the UX of the advertise page based on its goals and desired messages.

UX | September 19, 2018

Highlights from An Event Apart

Takeaways from the event on topics ranging from new CSS standards to defining metrics on site success.

Conference | August 7, 2018

Attending the Generate Conference

I traveled to NYC to attend the Generate Conference. One project management solution stuck with me.

Conference | May 17, 2018

Retemplating Industry Dive's daily newsletters

I converted the newsletter base templates to a fluid-hybrid structure. This drastically decreased file size and enabled greater support across email clients.

Product | March 5, 2018

Auditing Industry Dive's CMS

The second step in gathering CMS UX data. How I created detailed user flow diagrams and auditied our entire system.

UX | January 4, 2018

Starting a redesign, how I analyzed Industry Dive's UX interviews

How I aggregated and analyzed the data from content management system redesign interviews.

UX | December 4, 2017

Improving UI/UX and accessibility on Data Dive

How I went about designing our data aggregation tool to optimize the internal user's experience.

Product | August 10, 2016